The European publishers do not get along with the iPad. No wonder. What may be its penultimate hope becomes a real headache. The questions are many. Do you charge or not?, And if yes how much?, "Or subscription sales agents?," Sale in bulk to other publications?, "Apple's switch to the newsagent?, Do you prefer to do updates for several stores including the new Yahoo, Google or Telefónica BlueVia do people have to offer versions for iPad, android, ereader ... or 'married' only a platform?, "looking for new readers or those who have converted back?, put another way" take readers from paper to screen or interactive Internet and multimedia reading without much distraction?, "move the print savings and distribution of the paper to readers or editors?, "one text and photographs or even videos and links to the web and particularly social networking?," improved graphics and animations, and audio and all the various things to add technology ?, "daily or continuously updated edition?, and at what speed?, I mean, when they begin to make the bet, when Apple will force, when the presses go spoiling, when tickets to your site via daily tablets are 1,000, 10,000, 100,000? And then what do they do?, "Suddenly he was given a pill to all its subscribers and save the deal?, Is ahead of the competition, or waiting to see what happens?, And decide what the web version?," eliminate, reduce, redesign the approach? In the paper the thing seems clear: fewer pages, more color, less rotating per square kilometer and then perhaps to its demise or at least a very limited presence. But they are sunk costs and have to milk them, such as sailboats and then steam or old hotels, the barriers to entry have become barriers to exit the business.
difficult decisions. The industry is conservative and known as one the old aphorism: the pioneers were eaten by Indians. Although the stragglers can not expect to continue traveling by stagecoach.
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